ChatGPT
OpenAIWidely used for product discovery, advice, and comparisons.
Tracked by Qwairy in this market
Most of your buyers3.0/3
Strong signal
AI customer journey audit
ExampleReal report generated on October 1, 2026 for Nike, with no human editing.
Run my reportWhere Nike's buyers ask AI
Watch now: ChatGPT, Google AI Overviews, Google AI Mode, and Gemini. Biggest opportunity: Alexa for Shopping.
Market: United States18 AI engines and model families evaluatedGenerated on October 1, 2026
The buyer's question
“What are the best running shoes for marathon training and everyday runs?”
4/8
Nike is cited by 4 of 8 engines on a buyer's question
- ChatGPT: Cites Nike
- Google AI Overviews: No AI answer shown for this question
- Google AI Mode: No Nike
- Gemini: Cites Nike
- Alexa for Shopping: No Nike
- Microsoft Copilot: No answer in time
- Perplexity: Cites Nike
- Claude: Cites Nike
- Grok: No answer in time
- Naver: No Nike
- Wenxin: No Nike
Watch now
ChatGPT
Most of your buyers
Google AI Overviews
Most of your buyers
Google AI Mode
Most of your buyers
Gemini
A significant share of your buyers
Opportunities
Alexa for Shopping
A significant share of your buyers
Meta AI
A significant share of your buyers
What a single engine does not show you
6 competitors appear on one engine only:
- Google AI ModeREIJD SportsFleet FeetBackcountry.com
- NaverOn
- WenxinXtep
Engine priorities
The AI engines to watch for your buyers
The estimated share of your buyers who use each AI engine while choosing what you sell, from 0 to 3.
Watch now
A large share of your buyers use it, with a strong signal.
Google AI Overviews
GoogleReaches mainstream Google searchers during high-intent research.
Tracked by Qwairy in this market
Most of your buyers3.0/3
Strong signal
Google AI Mode
GoogleDirect U.S. shopping integration for product discovery and checkout.
Tracked by Qwairy in this market
Most of your buyers2.5/3
Strong signal
Gemini
GoogleBroad Google ecosystem reach and direct commerce integration.
Tracked by Qwairy in this market
A significant share of your buyers2.3/3
Close to the threshold
Opportunities
A significant share of your buyers, at some moments or in some markets.
Alexa for Shopping
AmazonMajor Amazon shopping audience with dedicated product research and comparison.
Tracked by Qwairy in this market
A significant share of your buyers1.8/3
Mixed signal
Meta AI
MetaSocial discovery audiences can seek outfit and product advice.
Tracked by Qwairy in this market
A significant share of your buyers1.8/3
Strong signal
Microsoft Copilot
MicrosoftSignificant U.S. reach through Microsoft products and Bing.
Tracked by Qwairy in this market
A significant share of your buyers1.8/3
Strong signal
What the engines answer
Same question, different answers
We asked one of your buyers' questions to 11 AI engines, as buyers use them in this market. Each one recommends its own set of brands.
The buyer's question
“What are the best running shoes for marathon training and everyday runs?”
Nike is cited by 4 of 8 engines. Together they named 13 different brands. 6 brands appear on one engine only: buyers on the other engines never see them.
| Brand | ChatGPT | Google AI Mode | Gemini | Alexa for Shopping | Perplexity | Claude | Naver | Wenxin | Named by |
|---|---|---|---|---|---|---|---|---|---|
| Cites Nike | No Nike | Cites Nike | No Nike | Cites Nike | Cites Nike | No Nike | No Nike | 4/8 | |
| 1 | 1 | 3 | 1 | 4 | 1 | 2 | 7/8 | ||
| 4 | 2 | 1 | 2 | 3 | 2 | 1 | 7/8 | ||
| 3 | 2 | 4 | 1 | 3 | 3 | 3 | 7/8 | ||
| 4 | 3 | 5 | 4 | 4/8 | |||||
| 2 | 5 | 4 | 5 | 4/8 | |||||
| 2 | 6 | 2 | 3/8 | ||||||
| On | 1 | Only here1/8 | |||||||
| 3 | Only here1/8 | ||||||||
| 4 | 1/8 | ||||||||
| 4 | Only here1/8 |
- Google AI OverviewsNo AI answer shown for this question
- Microsoft CopilotNo answer in time
- GrokNo answer in time
See each engine's answerHide the answers
- ChatGPTWatch nowCites Nike
First alternatives named
- 1.ASICS
- 2.New Balance
- 3.Saucony
- 4.Brooks
What the buyer saw
- 5 product cards
- 1 web search
Searched first: “best marathon training daily running shoes 2026 Novablast 5 Ride 18 Ghost 17 Pegasus 42 1080 v15”
Most cited sources: rtings.com, prodirectsport.com, nextgait.com
- 1.
- Google AI ModeWatch nowNo Nike
First alternatives named
- 1.ASICS
- 2.Brooks
- 3.REIOnly here
- 4.JD SportsOnly here
- 5.Fleet FeetOnly here
What the buyer saw
- 4 product cards
- 1.
- GeminiWatch nowCites Nike
First alternatives named
- 1.Brooks
- 2.Saucony
- 3.Asics
- 4.Hoka
- 1.
- Alexa for ShoppingOpportunityNo Nike
First alternatives named
- 1.ASICS
- 2.Brooks
- 3.Hoka
- 4.Saucony
- 5.New Balance
What the buyer saw
- 7 product cards
- 1 community source
- 4 suggested follow-ups
Most cited sources: runnersworld.com, marathonhandbook.com, outdoorgearlab.com
- 1.
- PerplexityLow priorityCites Nike
First alternatives named
- 1.Saucony
- 2.Adidas
- 3.Brooks
- 4.Asics
What the buyer saw
- 1 community source
- 2 suggested follow-ups
Most cited sources: runnersworld.com, nike.com, irunfar.com
- 1.
- ClaudeLow priorityCites Nike
First alternatives named
- 1.ASICS
- 2.Brooks
- 3.Saucony
- 4.New Balance
- 5.HOKA
What the buyer saw
- 1 web search
Searched first: “best marathon training shoes 2026”
Most cited sources: csr.hdsupply.com, esquireindia.co.in, trainingplan.dev
- 1.
- NaverLow priorityNo Nike
First alternatives named
- 1.OnOnly here
- 2.ASICS
- 3.Saucony
- 4.Altra
What the buyer saw
- 1 web search
Searched first: “What are the best running shoes for marathon training and everyday runs?”
Most cited sources: blog.naver.com, on.com, weartesters.com
- WenxinLow priorityNo Nike
First alternatives named
- 1.Brooks
- 2.Adidas
- 3.Saucony
- 4.HOKA
- 5.New Balance
What the buyer saw
- 2 web searches
Searched first: “适合马拉松训练和日常跑步的最佳跑鞋”
Most cited sources: baijiahao.baidu.com, zhuanlan.zhihu.com, rtings.com
- 1.
Blind spots
What you miss by watching a single engine
The buyers, markets and moments other AI engines cover.
Google AI OverviewsGoogle AI Mode
Watching only ChatGPT misses Google-native discovery through AI Overviews and AI Mode.
Alexa for Shopping
Watching only Google misses Amazon-intent shoppers using Alexa for Shopping.
Meta AI
Watching only general-purpose assistants misses social-led discovery through Meta AI.
WenxinQwenKimiGLMNaver
Watching a U.S.-focused engine misses China and Korea discovery moments.
Your buyers
Who your buyers are
Your buyers' profiles and markets, as the analysis sees them.
B2C
U.S. B2C sneaker, sportswear and lifestyle shoppers
- United States
- Canada
- United Kingdom
- France
B2C
U.S. B2C runners, gym-goers, and team-sport participants
- United States
- Canada
- Mexico
B2C
U.S. B2C style-led sneaker buyers and collectors
- United States
- Japan
- South Korea
Features that matter
The engine features that matter for your activity
Beyond which engine, what shows up in the answer counts: products, local results, ads, sources.
Shopping results
HighBuyers need products, prices, availability and retailers during shortlist and comparison.
Matters most onChatGPT, Gemini, Google AI Mode, Alexa for Shopping, Perplexity, Microsoft CopilotSeen on the test question- ChatGPT5
- Google AI Mode4
- Alexa for Shopping7
Qwairy tracks it onChatGPT, Google AI Mode, Alexa for Shopping, Microsoft CopilotAds in answers
HighPaid visibility can influence discovery, but organic product relevance remains important.
Matters most onGoogle AI Overviews, Google AI Mode, Microsoft Copilot, ChatGPT, Alexa for ShoppingSeen on the test question-Qwairy tracks it onChatGPT, Google AI ModeSocial and community sources
HighFit, comfort, styling and durability depend heavily on peer experiences and reviews.
Matters most onChatGPT, Gemini, Perplexity, Meta AI, Claude, GrokSeen on the test question- Perplexity1
- Alexa for Shopping1
Qwairy tracks it onChatGPT, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Perplexity, Claude, Grok, Naver, WenxinWeb searches before answering
HighCurrent prices, reviews, availability and sizing require broad, fresh research.
Matters most onChatGPT, Perplexity, Google AI Mode, Gemini, Google AI Overviews, GrokSeen on the test question- ChatGPT1
- Claude1
- Naver1
- Wenxin2
Qwairy tracks it onChatGPT, Perplexity, Claude, Grok, Naver, WenxinLocal results
MediumStore discovery matters, but most apparel research and purchasing happens online.
Matters most onGoogle AI Mode, Google AI Overviews, Meta AI, Gemini, Microsoft CopilotSeen on the test question-Qwairy tracks it onChatGPTFollow-up questions
MediumIterative questions help narrow activity, fit, style, budget and preferences.
Matters most onChatGPT, Gemini, Google AI Mode, Perplexity, ClaudeSeen on the test question- Perplexity2
- Alexa for Shopping4
Qwairy tracks it onAlexa for Shopping, Perplexity, Grok, Naver
Buyer questions
What your buyers ask AI
One question per moment of the journey, in the language of your market.
- 01
Discover
“What are good athletic shoes for running, training, walking, or everyday wear?”
- 02
Shortlist
“Which athletic shoes fit my activity, foot shape, budget, and style preferences?”
- 03
Compare
“How do these athletic shoes differ in comfort, durability, fit, performance, and price?”
- 04
Validate
“Are these athletic shoes worth buying based on reviews, sizing, return policy, and current price?”
Method
How to read this report
- 1Qwairy reads your website to understand your offer, your buyers and your market.
- 2Several AI models answer the same questionnaire separately. Each one estimates, from 0 to 3, the share of your buyers who use each of the 18 engines, and sees them in its own order so that list position does not sway the ratings.
- 3An engine's rating of itself never counts. An engine reaches “Watch now” only when its average is high and at least two thirds of the ratings agree; when they diverge, its confidence level says so.
- 4Figures, market shares and rankings that a model states without a source are removed. Audience figures come only from cited public sources.
- 5Finally, one of your buyers' questions is asked live to every engine Qwairy tracks in your market. The brands named are recorded as they appear: this part is observed, not estimated.
This is an estimate, not a measure of actual usage: web analytics only count the visits AI answers send, not the questions buyers ask. Use it to choose the engines to watch; Qwairy's monitoring then measures your visibility on them, prompt by prompt.
Usage scale
- 3/3Most of your buyers
- 2/3A significant share of your buyers
- 1/3A niche group of your buyers
- 0/3Almost none of your buyers
Confidence level
- Strong signalThe ratings converge on this level.
- Close to the thresholdThe engine sits between two levels and can change from one report to the next.
- Mixed signalThe ratings clearly diverge: read this level with care.
Watch the engines that matter for your buyers
Qwairy tracks your visibility on the AI engines of this report, prompt after prompt, week after week.
The free audit measures if ChatGPT, Gemini and Perplexity cite your brand.
